What is mind mapping and how can you benefit from it?

Mind Mapping is agraphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, recall and generate new ideas.

Just as in every great idea, its power lies in its simplicity.

In a mind map, as opposed to traditional note taking or a linear text, information is structured in a way that resembles much more closely how your brain actually works. Since it is an activity that is both analytical and artistic, it engages your brain in a much, much richer way.

And, best of all, it is fun and you may even choose to use it as a visual business plan. Or, some of my clients have chosen to frame it and hang in on their wall as a reminder of where they are and where they want to go. It helps you keep focus of what your business and brand is all about.

Do you want a clear understanding of your website content?

Content mapping is the process of understanding and organizing the flow of content for your website, so it can be presented to your audience based on their needs and stage in the buying cycle. Know your clients and knowing what they want to get out of your website is crucial.

Or, if you have an existing site, let’s do a content audit to get an idea of what content already exists. A content map is paramount when developing a long-term content strategy for your website or other communication content. .

So, how does a mind map look like? Let me show you.